Volkswagen and Acura are leveraging high-traffic DOOH Chicago’s bustling expressways and some of the nation’s busiest airports; Miami, Dallas-Fort Worth and Los Angeles. These campaigns highlight their latest electric vehicle (EV) innovations while capitalizing on the year-end sales surge and increasing consumer interest in sustainability.
Strategic Timing and Coverage for Maximum Impact
The year-end holiday season is synonymous with gifting and a spike in vehicle sales. December is traditionally one of the busiest months for car purchases, as manufacturers and dealerships offer compelling deals to clear inventory before the new year as explained by Progressive Insurance. These campaigns strategically align with this period to target travelers, holiday shoppers, and commuters alike. Air travel peaks during the holiday season, with millions of travelers passing through our airports daily. Recognizing this, Volkswagen is leveraging full airport coverage networks at both MIA and DFW to reach travelers across multiple touchpoints. Meanwhile, Acura focused on LAX, taking over our Brand Domination Tunnel- a high-visibility location leading to the international terminal that ensures sustained engagement from an audience with prolonged dwell times. Volkswagen is also extending its campaign beyond airports to target drivers in Chicago. Utilizing JCDecaux’s digital billboard network, Volkswagen captures the attention of commuters on the city’s busiest expressways, ensuring reach among drivers entering and exiting downtown Chicago. These high visibility placements across the nation are sure to cement Volkswagen as top-of-mind for consumers considering car purchases in this key season.
Showcasing Electric Vehicles: A New Era for Legacy Brands
Electric vehicles are at the forefront of the automotive industry’s evolution, and both Acura and Volkswagen are using OOH advertising to underscore their commitment to sustainability and innovation. 2023 saw 1.4 million EV registrations which marks a 40% YOY increase according to the International Energy Agency, a sign of growing consumer interest in sustainable vehicle technology. Volkswagen’s campaign highlights the ID. Buzz, reintroducing the iconic Volkswagen Bus in a modern, electric form that blends nostalgia with cutting-edge technology. The playful and recognizable design appeals to both loyal fans and a new generation of EV enthusiasts. Meanwhile, Acura’s campaign focuses on its sleek, tech-forward electric models, targeting drivers who value performance, luxury, and sustainability.
The Role of OOH Ads in Automotive Marketing
DOOH advertising remains a powerful tool for automakers to stay top-of-mind. With bold visuals and strategic placements, these campaigns elevate brand awareness, keep brands culturally relevant, and effectively communicate their commitment to sustainability. Airports and high-traffic urban locations ensure these messages resonate with a diverse audience of travelers, commuters, and shoppers. As the automotive industry embraces the electric revolution, Acura and Volkswagen are leading the charge with innovative, high-impact campaigns that leverage the power of DOOH advertising. By targeting key locations during the holiday season, these brands are poised to capture consumer attention and drive sales at a critical time of year—all while showcasing their commitment to a more sustainable future.