Engaging Sports Fans with Digital Billboards

The importance of high-impact sports marketing

American sports fans are loyal, eccentric, and most importantly, growing.

The MLB saw its largest attendance growth in 30 years with more than 70 million fans attending games in 2023. Meanwhile approximately 31% of Americans in a 2019 survey called themselves soccer fans- an all-time high.

Yes, the popularity of these sports is growing but this does not happen in a vacuum. Top franchises must solidify their teams as recognizable brands to sustain viewership, push merchandise, and drive ticket sales.

Action made easy with Out of Home

Outdoor may not be the only media platform for sports advertisers, but it may very well be the most effective.

Research from OAAA and Comscore proves OOH’s ability to generate particularly high levels of online activations like search engine, search social, website visits, and online purchases relative to its cost.

Digital billboards offer creative versatility

Digital formats like JCDecaux’s Chicago billboards mean advertisers can leverage seamless multi-creative activation and rotation. This is ideal for timely messaging like updating ‘Tickets on sale Friday’ to ‘Tickets on sale now.’

The use of creative variants can also help maintain retention and improve overall brand impact; Neuro-Insight and QMS have found that advertisements with daily creative evolution achieve 38% higher impact after five days.

OOH advertising for brand alignment 

Advertising spaces as high profile as our digital billboards can also be ideal opportunities for promoting positive connections between popular brands and local sports franchises.