During the festive season, leading alcohol brands are strategically leveraging JCDecaux’s digital street furniture networks in major cities like New York, Chicago, and Boston to captivate urban consumers. Situated in bustling areas, these premium advertising spaces ensure brands effectively reach their target audiences during peak holiday shopping and socializing times.
Glenfiddich, NYC Digital Bus Shelter
By capitalizing on these highly visible placements, alcohol brands are not only influencing consumer behavior but also driving sales and enhancing brand recognition amidst the holiday hustle and bustle of urban centers.
Alcoholic Beverage Ads Are Catching Americans’ Attention
Out-of-home (OOH) ads for alcoholic beverages have proven particularly effective in grabbing attention. In fact, 64% of Americans aged 21 and older recall seeing OOH ads for alcoholic beverages—the highest recall among tested product categories.
In addition to high recall rates, engagement with OOH ads for alcoholic beverages is most likely to lead directly to purchasing a product at a retail store, distinguishing this category from others like TV/video streaming, luxury apparel, or pharmaceutical products, where interactions are more likely to occur online.
Johnnie Walker and Jameson in Chicago
In Chicago, renowned whiskey brands Johnnie Walker and Jameson have launched targeted campaigns promoting their products as ideal holiday gifts. By utilizing JCDecaux’s digital street furniture, these brands present compelling visuals and messages designed to resonate with consumers seeking premium gift options. Strategic ad placements near shopping districts and entertainment venues amplify their impact, perfectly aligning with the festive spirit and gift-giving traditions of the season.
In Chicago, renowned whiskey brands Johnnie Walker and Jameson have launched targeted campaigns promoting their products as ideal holiday gifts. By utilizing JCDecaux’s digital street furniture, these brands present compelling visuals and messages designed to resonate with consumers seeking premium gift options. Strategic ad placements near shopping districts and entertainment venues amplify their impact, perfectly aligning with the festive spirit and gift-giving traditions of the season.
Party With Truly in Boston
Meanwhile, in Boston, Truly Hard Seltzer is positioning itself as the quintessential beverage for holiday gatherings. Through vibrant advertisements on bus shelters, Truly showcases its higher alcohol volume content beverages, Truly Unruly, appealing to consumers looking to elevate their holiday parties. The campaign’s focus on being the “life of the party” ensures the brand integrates seamlessly into seasonal celebrations.
Alcohol Sales Surge During the Holidays
The holiday season significantly boosts alcohol sales in the United States. According to the Distilled Spirits Council of the United States, nearly 25% of the $49 billion distilled spirits industry’s annual profits are made between Thanksgiving and New Year’s. This surge is fueled by social gatherings, gift-giving, and festive traditions.
Additionally, data from the U.S. Census Bureau reveals that the number of breweries and wineries in the United States continues to grow, with 5,165 breweries and 4,494 wineries operating in 2022. This expansion reflects the increasing variety of alcoholic beverages available to consumers, further fueling holiday sales.
By leveraging OOH advertising, particularly in high-traffic urban areas, alcohol brands are not only tapping into seasonal consumer habits but also standing out in a competitive market. Whether it’s whiskey for gifting or seltzers for celebrations, these campaigns are making an impact where it matters most—on the streets and in the stores.
Discover how other spirit and alcohol brands have leveraged our street furniture network below: