America Today partnered with JCDecaux to transform a transit shelter into a 24/7 gift shop in Amsterdam. The special build was filled with products sold on America Today’s website and included items such as mugs and socks.
Passers-by could select an item they wanted to buy by pressing the button next to the product picture and pay via a contactless payment. The special build released the products, already wrapped and ready to be gifted, just in time for the Holidays!
