Advertising on JCDecaux’s iconic airport exteriors offers brands unparalleled visibility in high-traffic locations and bustling airports such as MIA, ORD and IAH where millions of travelers gather. These large format placements elevate brand perception, signaling trust, credibility, and market leadership. A smart choice for targeting a highly valuable consumer base year-round, reaching affluent business travelers and frequent flyers, is amplified over the summer months when seasonal travel reaches its peak.
Brands Leverage JCDecaux’s Latest Upgrade: Improved Exterior Banner Visibility
Zscaler and Geico are the latest brands to join the OOH airport exterior advertising market, leveraging the format’s unmatched scale and visibility in Chicago and Houston’s premiere international airports. At Chicago O’Hare International Airport, both brands are benefiting from JCDecaux’s commitment to constant innovation and improvement for our airport partners and advertisers alike; our high-impact exterior banners at this crucial travel hub have been upgraded with new and improved materials that increase visibility both day and night for maximized impact around the clock.
Improved 24-hour visibility on these oversized exterior placements is destined to have an exponential impact on brand messaging. Strategically placed at key entry and exit points, these impactful, large-format visuals capture attention at crucial moments in the travel journey; data shows that these placements are extremely memorable, delivering peak memory encoding and increasing consumers’ receptiveness to further advertising.
Luxury Takes Over Airport Exteriors in Miami
Luxury advertisers are also taking over airport exterior placements; in Miami, Dolce and Gabbana and Range Rover are taking to these large format banners in our commercial and private aviation airports to reach travelers heading through these gateways to the city. As one of the busiest international airports in the United States, Miami International Airport’s exterior placement not only captures vacationers during the peak summer travel season, but also international travelers- an audience who typically has high purchasing power and influence.
To reach the next tier of high-income travelers, Range Rover took to our advertising opportunities at the iconic Embassair private aviation terminal in Miami. These massive dual exterior banners are located directly on the tarmac in front of arriving and departing private jets. With the minimum recommended net worth to be a private aviation flier estimated at a whopping $25 million, this media placement is the ideal location to increase visibility and brand recognition amongst the ultra-wealthy. For Range Rover, putting their new luxury vehicle in front of this extremely desirable audience with immense buying power is guaranteed to boost perceptions of worth and increase sales with their target consumer.