Horrifically Impactful Halloween Advertising

Have no fear! Meaningful brand connections are made possible with JCDecaux’s OOH expertise and innovation.

Try as you may, you can’t run from these ads. In NYC and Chicago, JCDecaux street furniture advertising is meeting viewers at eye-level in the lead up to one of America’s most anticipated holidays.

Online and Social Engagement

The Sims is using full motion OOH to encourage players to unleash their inner decorator in real life or the game universe with inspiration from limited-time Halloween décor packs. As a call-to-action, these ads drive social engagement via #TheSimsSpooktober.

Add some meaning to your Halloween! Humanitarian aid organization, UNICEF, is leveraging bus shelter advertising to drive online activations via QR-code activation.

As part of the Trick or Treat for UNICEF fundraising initiative, this festive QR-code will transport ad viewers to an interactive web page where they can explore and donate to various UNICEF initiatives.

Driving Cosmetic Sales

The National Retail Federation projects a record $12.2 billion in Halloween spending with a record 73% of people participating in Halloween-related activities.

To stand out ahead of Hallo-weekend celebrations, NYX Cosmetics is leveraging DOOH on JCDecaux bus shelters and newsstands in NYC to drive online and in-store makeup purchases.

Terrifying Streaming and Movies

October is the ultimate time for horror; a 2021 poll from CBS News reports that approximately half of all Americans enjoy watching scary movies including nearly three quarters of Americans under the age of 35.

Capitalizing on Halloween hype, entertainment advertisers including Disney, Universal, and Paramount+ drum up anticipation and intrigue with OOH throughout October ahead of theater and online releases.

Innovation for the Perfect Jump Scare

In Downtown Chicago, Spirit Halloween and JCDecaux executed an eerily memorable augmented reality experience from inside the shelter and captivating bus shelter wrap.

This type of unique advertising translates to particularly impactful social media content where the advertiser can amplify the campaign beyond Chicago. Check out the full experience on Spirit Halloween’s Instagram. 

Spirit is using our Innovate offerings to enhance their marketing strategy and drive sales; the National Retail Federation reports that nearly 70% of those celebrating Halloween plan to buy costumes, with 39% relying on specialty Halloween/costume stores like Spirit Halloween as a preferred shopping destination.