Impactful Out-of-Home Marketing for Valentine’s Day

U.S. Consumers are spending more for Valentine’s Day

Americans are spending more this Valentine’s Day- not just on significant others, but on all their loved ones- family, friends and even co-workers. 

The National Retail Federation (NRF) reports that over half (56%) of US consumers plan to make a V-Day purchase- up from 53% last year. The NRF forecasts an average spend of $188 per person, equating to a total national spend of $27.5 billion, up 6.5% from 2024. 

The same survey indicates spending increases on significant others and family members, forecasted to reach $14.6 billion (vs. $14.2 billion in 2024) and $4.3 billion (vs. $4 billion in 2024) respectively. One-third (32%) of adults plan to gift valentines to their friends, up from 28% last year, and another 19% said they plan to purchase gifts for co-workers, up from 16% last year.

Gift inspiration that reaches the right audience

Valentine’s Day gifts are not one-size-fits-all. While the classics of luxury jewelry or intimates are perfect for some, others are searching for more casual gestures- a toy or a sweet treat, maybe. On the other hand, there’s the gift of an experience, like a trip to the movies, the theatre, or even a hotel escape. 

One thing is for sure, however. Valentine’s Day is an opportunity for brands to showcase creativity and connect with potential customers at a time when they are actively seeking gift inspiration and are more likely to respond to relevant advertising. 

JCDecaux ads drive Valentine’s shoppers in-store, online 

Seasoned gift givers and last-minute shoppers alike benefit from outdoor calls-to-action. While QR codes and website addresses encourage immediate action like online purchases or app downloads, the ability to intercept ad viewers in proximity to physical storefronts including luxury urban flagships successfully drives critical visits. 

OOH amplifies brand involvement that consumers expect 

Valentine’s Day has always been a retail-driven holiday with a tradition of thoughtful gifting. But whether or not you’re ‘feeling the love’ this February 14th, most consumers expect to see brands take part in the celebration, or at least join the conversation. Our highly visible outdoor media helps advertisers broadcast these timely messages across key consumer markets, taking advantage of V-Day hype to achieve marketing objectives.