Inspiring Spring Travel with JCDecaux’s Street and Billboard Network
American Airlines, Chicago Premium Sync Shelter
Spring marks a peak season for travel, as millions of consumers seek to shake off the winter blues and plan their next great escape. With high travel intent, flexible booking windows, and a renewed desire for exploration, spring travelers represent a prime audience for travel brands. To grab attention and inspire real-world action, more brands are turning to JCDecaux’s street-level OOH network and billboards—offering high-impact visibility at key moments of influence.
Street-Level and Billboard Visibility That Drives Results
According to recent Harris Poll and OAAA data, 73% of adults aged 18–64 view digital OOH ads favorably—more than any other ad format, including online, video, or print. Unlike digital media that can be skipped, blocked, or ignored, JCDecaux’s OOH placements are impossible to miss. Strategically positioned at eye level and along heavily trafficked routes where people walk, commute, and shop, these ads are embedded into the urban landscape and demand attention. Gen Z, Millennials, and urban dwellers in large cities are especially responsive.
For travel brands like Japan Airlines, Sandals Resorts, and Visit Orlando, this presents a valuable opportunity. By leveraging high-frequency placements on digital bus shelters, billboards, and kiosks in top markets like New York, Chicago, and Boston, these brands remain top-of-mind throughout the day—reaching consumers in real time as they move through the city.
From Inspiration to Action
JCDecaux’s street-level digital OOH formats don’t just capture attention—they drive real-world results. 76% of adults say they take action after seeing a digital out-of-home (DOOH) ad, and 50% find these ads more likely to drive action than any other media format. After seeing a DOOH ad, 44% of viewers conduct a mobile search and 38% visit the advertiser’s website. Whether it’s researching a destination, visiting a site, or booking a trip, our street furniture and billboards effectively connect inspiration with action. Expedia puts this into action by deploying visually striking campaigns across City Information Panels (CIPs), digital and static shelters, and billboards in New York and Chicago—transforming everyday commutes into travel planning moments.
Targeted for Maximum Relevance
Florida’s top tourism boards are in an all-out OOH showdown on our network, battling for the spotlight in key cities like New York, Chicago, and Boston. From bold creatives to smart placements, they’re pulling out all the stops to capture the attention—and imagination— of spring breakers.
Visit Orlando’s innovate campaign plays to emotion, tempting frozen Bostonians with visions of sunshine and warmth—not just through vibrant visuals, but with the added punch of heat lamps. It’s an immersive, multisensory campaign designed to make passersby feel the Florida warmth, right in the heart of winter. Visit Tampa Bay turns heads with a fully wrapped takeover of our Premium Synced Shelter—an eye-popping 90 feet of uninterrupted eye level advertising, street-level invitation to escape. Meanwhile, Visit Lauderdale is raising the bar with an innovative digital campaign that blends bold visuals and seasonal relevance to spotlight its beaches, culture, and laid-back vibe.
The Ideal Partner for Spring Travel Campaigns
As travelers begin planning their next seasonal getaway, JCDecaux’s street and billboard OOH network delivers unmatched reach, precision, and impact. With strong ad recall, measurable engagement, and the ability to influence both digital behavior and real-world decisions, our OOH solutions serve as a springboard for travel—helping brands turn daydreams into departures.