Woodfield Mall Static Panel, Chicago DMA
ICSC reported that in the lead up to the holidays, 84% of shoppers said they intend to shop in store or visit a store to pick up an online order. But in the wake of the holiday shopping craze, mall traffic is still going strong- and it’s not just because of post-holiday returns.
Water Tower Place Static Panel, Chicago DMA
The most recent Retail Vibe Report from RetailNext indicates that 69% of 18-24 year-olds (Gen Z) shop in brick-and-mortar stores weekly, and The Ipsos Consumer Tracker found that 58% of shoppers aged 18-34 say they shop at shopping malls often or sometimes. Meanwhile, American Express reports that 45% of overall consumers primarily shop brick-and-mortar, and 72% shop in stores on a weekly basis.
Beverly Center Digital Screen, Los Angeles DMA
It’s these data-backed consumer trends that support continued investment in brick-and-mortar advertising such as JCDecaux MallScape. In fact, 57% of consumers recall seeing mall advertisements in the past month, reflecting the high visibility and obtainable impact of this physical media platform.
Mall OOH reaches out-and-about families
Streaming services and even regional theatre see the value in mall advertising. By placing ads where families are likely to spend their time when outside of the home together, these advertisers can guarantee optimal return in the form of streams and ticket sales.
Brick-and-mortar OOH drives in-store sales
Fashion, jewelry, and fragrance ads at malls just make sense. Our digital and static panels stand in the center of primary mall corridor including placements beside anchor department stores and various luxury tenants- a last-minute, impactful opportunity for influencing immediate purchase decisions.
Unique, real-life brand activations
As part of JCDecaux’s Innovate offerings, shoppers can sample signature fragrances from Tom Ford and Ariana Grande’s LOVENOTES collection before they even enter a store. Fragrance sample dispensers are
intriguing ways to give potential shoppers a memorable brand experience that can make the difference between an overlooked product and one that stands out on store shelves.
Oakbrook Center Digital Screen, Chicago DMA
The transformation of malls into ‘lifestyle centers’
Mall owners and developers have adapted to shifting consumer trends and expectations by revamping their properties with non-retail attractions including dining and entertainment experiences. These efforts embrace the term ‘lifestyle center’ as malls have proven their ability to remain a frequented consumer destination.
The Mall at Short Hills Digital Screen, NYC DMA
At Oakbrook Center just outside Downtown Chicago, Disney is activating digital ads on screens throughout the mall to influence moviegoers. Meanwhile at The Mall at Short Hills outside of New York City, Eataly is reaching hungry visitors with enticing sales offers.
Beverly Center Digital Screen, Los Angeles DMA
Premium automakers leverage DOOH Mall Advertising
Our MallScape screens at Beverly Center in Los Angeles achieved mass exposure among high-income shoppers for Bentley, all during the bustling holiday shopping season where mass crowds are expected to frequent in-store retail destinations. These ads reach a combination of likely car owners as well as those who value luxury goods- an audience that is likely to be influenced by OOH ads.