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Street and Airport Ads Target Frequent Fliers 


Airlines is activating a year-long campaign in Chicago, calling city-wide attention to new routes and customer perks with high impact, intentionally placed OOH ads. 

This low-cost airline is making the most of their marketing dollars by placing their ads where frequent fliers are most likely to converge; business leaders and convention attendees at McCormick Place, sports enthusiasts and frequent concert goers at the United Center, and urban dwellers as well as tourists beside the Museum Campus, iconic River Walk, glitzy Magnificent Mile®, and sprawling Lincoln Park. 
 

Meanwhile at ORD, Chicago’s primary airport for domestic travel, Southwest is continuing their large format exterior branding of the Terminal 1 parking garage as well as their domination of the Air Train stations.   

Expedia is leveraging a similar strategy with ads placed on NYC digital bus shelters and newsstands across Manhattan to reach bundled-up city dwellers and make it known that it’s not too late to book a tropical escape. 

Message Retention Built by Repeat Exposure


Prolonged ad campaigns like Southwest’s significantly increase the likelihood of repeat exposure among viewers as well as exposure to several creative variants, meaning the airline can convey a more detailed message to potential customers. 

And just as viewing frequency is built over time, broad outdoor activations can also guarantee repeat exposure and drive more meaningful brand impact. Sandals Resorts is leveraging the strategic placement of more than 80 digital OOH location across NYC and over 60 in Chicago, covering the heart of both markets’ urban cores.  

OOH Ads that Resonate


Southwest wants to be Chicago’s first pick for domestic travel, and the creativity of their OOH ads ensures that ad viewers will seamlessly absorb critical brand messaging including information about Chicago-based routes and traveler benefits. These ads aren’t afraid of wordplay, and they make local references that can mean the difference between generic and memorable marketing. 

Spirit is taking a similar strategy, opting for a large format digital billboard in clear view of one of the city’s busiest expressways. Their ad pokes fun at the typical urban experience of being asked to assist in a friend’s move, and instead encourages alternative travel plans. 

Premier Travel Advertising Opportunities


OOH remains a preferred media platform for travel advertisers due to its targeting abilities and real-world placement that can not only cut through the noise of surrounding physical environments but offer an alternative to oversaturated online spaces. 

This physical presence also enhances perceived transparency, trustworthiness, and credibility- all increasingly important factors when it comes to choosing travel accommodations.