The Antal Zsuzsa Foundation partnered with JCDecaux to raise awareness about a particular form of paralysis, quadriplegia, which hinders those to move. At a city bus shelter, passengers waiting for their tram were encouraged to donate to this unique cause with contactless payments.
Most of the campaign was executed in print form with a digital screen illustrating the effects of each donation. Quadriplegics who might have a hard time tying their shoes without assistance received care within seconds as a direct result of this charitable campaign.
