As the new year begins, brands have a golden opportunity to connect with audiences motivated to adopt healthier habits. Research shows that nearly 40% of adults set New Year’s resolutions, with the majority focusing on fitness, weight loss, and healthier eating habits (Statista, 2023). However, only 9% successfully stick to their resolutions, highlighting a gap where targeted advertising can play a role in motivating and supporting these goals (Inc.com, 2023). JCDecaux’s street furniture and digital billboard network is proving to be an effective platform for brands looking to inspire and assist individuals in achieving their aspirations, offering unparalleled visibility and engagement in urban settings.
Why OOH Advertising Works for Fitness and Wellness Campaigns
OOH advertising provides high-impact exposure in busy areas, seamlessly fitting into daily routines. According to Nielsen, it boosts online activity by 46%, making it ideal for driving gym signups and wellness product purchases. Research from Kantar shows 61% of people are more likely to engage with ads that align with personal goals, such as fitness and health during the new year.
Additionally, a 2023 Ipsos study found that 72% of consumers are more likely to adopt healthier habits when ads present relatable, achievable goals. By leveraging JCDecaux’s urban network, brands can deliver actionable solutions and foster accountability, meeting audiences where they are and inspiring lasting change.
Equinox, Boston City Information Panel
Equinox Encourages a Healthier Lifestyle
Equinox is making waves across New York, Boston, and Chicago with its striking campaign focused on the theme of commitment. The fitness brand’s advertisements emphasize the idea that achieving fitness goals requires more than resolutions—it demands discipline and perseverance. Positioned at high-traffic bus shelters and kiosks in key urban centers, these ads leverage JCDecaux’s network to appeal to affluent and high-income urbanites who prioritize premium fitness experiences. The bold messaging not only challenges passersby to take action but also resonates with an audience that values exclusivity, dedication, and achieving ambitious goals.
Smartwater Leverages OOH for Hydration for the New Year
Smartwater is targeting commuters in New York, Boston, and Chicago with reminders to stay hydrated as they work toward their fitness goals. Featuring taglines that motivate hydration as an essential part of wellness, these ads are strategically placed in high-traffic locations, including downtown areas and freeways. By emphasizing hydration as a key component of urban, busy lifestyles, the campaign not only raises brand awareness but also reinforces Smartwater’s alignment with health-conscious and active consumers.
Smartwater, Chicago Digital Billboard
NYC YMCA Advertises Family-Friendly Fitness Solutions
The NYC YMCA is leveraging JCDecaux’s network to promote its inclusive fitness programs, encouraging families to sign up for year-round access to their facilities. The campaign highlights a range of activities designed for all age groups, including swimming lessons, group fitness classes, and youth sports. With the help of both static and digital ads, the YMCA can reach diverse families in bustling residential neighborhoods across the city, including the outermost boroughs where their message can resonate most. By featuring engaging visuals of active families, the YMCA’s ads inspire parents to make fitness a shared priority in 2025, fostering healthier lifestyles for all.
Factor Simplifies Nutrition in Chicago and San Francisco
Factor, a leading provider of premade gourmet meals, is showcasing the benefits of healthy eating on JCDecaux’s digital billboards and kiosks in San Francisco. The campaign spotlights how Factor’s chef-curated, nutrient-dense meals can simplify nutrition goals for busy individuals. By positioning their ads on digital billboards near expressways, Factor ensures they reach busy commuters throughout the workday—individuals who are often seeking time-saving meal solutions. These strategically placed ads underscore the convenience of staying on track with wellness objectives without sacrificing flavor or quality, resonating with health-conscious, time-strapped audiences.
As the new year unfolds, JCDecaux’s street furniture network is empowering brands to transform health and wellness resolutions into actionable habits. By delivering targeted, high-impact campaigns in urban settings, brands can inspire lasting change and foster deeper connections with their audiences.
