As traditional cable packages became cumbersome and costly, many viewers turned to streaming services to enjoy on-demand content according to their schedules. Consumers now face an overwhelming array of choices, from giants like Netflix and Amazon Prime Video to niche services catering to specific genres or interest. With the average American only subscribing to 2.9 streaming services each month, this abundance of options, represents a challenge for both consumers and entertainment companies. High-profile out-of-home advertising can simplify this challenge for companies like Netflix, allowing them to get their unique selling points front and center in the minds of consumers.
