Celebrating the big and small moments in life
Grey Goose partnered with JCDecaux to create an immersive exhibit at JFK Airport in celebration of the US Open!
Passengers were invited to pose on a branded podium, showcasing a backdrop of a goose made from tennis balls. Complete with props such as tennis rackets, branded tennis balls, and a magnum Grey Goose bottle, photos were taken with a confetti filter and ready to share with friends and family on their social media platforms.
Also inspired by the vibrant concession stands at the US Open, Grey Goose invited travelers to sample their official Grey Goose “Honey Deuce” cocktail at their drink cart and showcased their highly collectible, limited edition US Open bottle. Lastly, a digital screen was placed within the exhibit for visitors to relive the best moments from the game.
This activation reminded travelers to Live Victoriously and celebrate the big moments during the US Open, as well as their small everyday moments.