From Super Bowl sponsors and football themed creatives, to those looking to leverage the event attendees' attention, these savvy advertisers know the influx of fans to Los Angeles makes this the ideal time to run in LAX!
It’s almost time for the big game! In advance of the Super Bowl LVI, a wide range of advertisers are taking to Los Angeles International Airport, to reach event attendees and fans heading into the city for the event. LAX is the #1 gateway to Los Angeles’s SoFi Stadium, where the event will be taking place.
Among the roster of advertisers are some of the key event sponsors- Pepsi, who will be sponsoring the Half Time show, Verizon, the official NFL partner, and Frito Lay, an official Super Bowl sponsor, are all making a major impact in the airport.
Verizon is the official 5G network of the NFL and Los Angeles passengers are sure to know it. Verizon’s campaign is simple but effective- and is spread across the entirety of the international airport, from digital placements on our bridge media bands and digital spectaculars, static banners in key pulse points, exterior column wraps, and light pole banners. The ad campaign is guaranteed to capture 100% of arriving and departing passengers, helping to hype up not only the partnership, but also the big game, and Verizon’s 5G capabilities.
Halftime show sponsor Pepsi is also running on our network of digital spectacular and bridge media bands in LA. Spanning LAX’s terminals 1, 2, 4, 5 and 7, these vibrant campaigns are guaranteed to capture the attention of both Super Bowl attendees and other passengers planning their game day menus. Well known as a day of gathering over soft drinks, light beers, wings, snacks and more, Pepsi is seizing the opportunity to be top of mind as consumers fill their party shopping carts.
Frito Lay, the official snack sponsor of the event, is doing the same. This multi-terminal campaign leverages our prestige digital network as well as digital charging stations in key pulse points in the airport. Featuring a variety of the advertiser’s popular snacks, this campaign gives travelers walking through the airport, waiting at their gates, and charging their phones a ready-made “Crunchtime Lineup.”
Event sponsors aren’t the only ones reaching football fans; United Airlines and Patron are also running LAX campaigns with messaging related to the highly anticipated game. Passengers touching down in Los Angeles around the time of the big game will spot United Airlines’ advertising- welcoming football fans with creatives on our vibrant digital screens, including iVisions and bridge media bands.
Getting into the sports-themed spirit, Patron has created a “Championship Team” of their best-selling tequilas. Their ads on our Prestige Digital Network are a great way to remind consumers about their different tequilas before the ubiquitous Super Bowl watch party.
From beverages to entertainment, a variety of additional advertisers are running in Los Angeles International Airport during this high traffic influx of football fans. Well known for an advertising slate packed with innovative, influential, and entertaining commercials, consumers know to look out for advertising around Super Bowl weekend. Airport advertising offers a unique way for advertisers interested in the event to stand out from the crowd- the nature of this environment guarantees a captive audience, brand-safe surroundings, and extended exposure amongst crucial audiences.