As business travel for conventions and events returns, advertisers look to JCDecaux’s airports to make an impression on attendees.
Conventions, meetings, and conferences are leading the return of business travel! In Miami, Orlando, and Boston, JCDecaux Airports are featuring an array of ads from convention sponsors to welcome attendees to a variety of events.
During HIMSS earlier this month, healthcare technology services took our advertising networks in MCO to gain an edge over the competition and reach attendees as they entered and departed for the event. As a major Orlando event and a leading industry exhibition, the Healthcare Information and Management Systems Society event is a great opportunity for advertisers at this intersection to establish themselves as key players and gain market share!
Databricks, Notable Health, Symplr and Swit Technologies all took advantage of our Multi Format Digital Spectaculars, which allow advertisers to combine the constant brand presence of the static banner with the digital flexibility of our vibrant screens! This is a great opportunity for technology and healthcare brands to share more specific information about their offerings.
Our Prestige Digital Network and strategic static placements also featured healthcare tech brands. From Notable Health extending the reach of their campaign with digital and static networks, Athena Health’s airport wide PDN campaign, Advent Health on the baggage claim arrivals network to Innovaccer’s ambassadorial presence on Orlando’s iconic exteriors, all advertisers were guaranteed to make an impact.
Advertisers Botox, Galderma, Incyte, Sanofi and Novartis took a similar approach in Boston Logan International Airport for the AAD Conference in Boston on the 21st! These advertisers reached leaders in the dermatology industry heading in for this major event at all points in their airport journey with ads across a variety of digital and static placements. With ads to welcome and direct participants to their booths at the event and creatives to thank attendees and stay top of mind, these brands gained an edge over others in the field.
Sanofi is going a step further to create a connection with Boston attendees! By networking together our airport and street furniture advertising opportunities in Boston, their campaign for Dupixent is achieving full market coverage from the time attendees land until the time of departure.
Over the next two weekends, Miami International Airport will also be welcoming an influx of business travel for major industry events! Bitcoin2022, the world’s largest Bitcoin conference, is establishing themselves early for the event with impressive, impactful large-format static advertising throughout the airport.
