JCDecaux street furniture drove excitement ahead of and during the iconic NASCAR Chicago Street Race in Grant Park.
Nascar, Chicago Digital Information Panel
It’s another year for the books! NASCAR returned to the Windy City with its ambitious two-day racing event in the heart of the city featuring a winding two-mile course in Grant Park and exclusive performances from Keith Urban, The Black Keys, The Chainsmokers, and Lauren Alaina.
Nascar, Chicago Digital Information Panel
The race’s impressive turnout, made up of 80% first-time NASCAR ticket buyers, raked in nearly $109 million for the city, earning it the title of ‘Event of the Year’ at the 2024 Sports Business Awards. But this success was in large part the result of a strategical marketing campaign with an emphasis on JCDecaux Out of Home.
Nascar, Chicago Premium Sync Shelter
NASCAR’s marketing efforts included a broad OOH campaign on our urban street furniture network including eye level digital screens and bus shelter panels around Grant Park and across Chicago’s Central Business District.
Nascar, Chicago Digital Information Panel
Various ads informed viewers of NASCAR’s return to Chicago, the event’s musical performances, and how to purchase tickets via QR code scans or their website- clear and effective calls to immediate action.