Across the country, leading advertisers in apparel, e-commerce, entertainment, and more are reaching urban consumers outside their homes at the height of the holiday shopping season!
JCDecaux outdoor advertising is offering some of the most visible media assets in the nation’s top urban markets, including screens in the center of business districts and directly beside popular shopping destinations.
From brick-and-mortar retail like NYC’s flagship Nordstrom and Sephora’s dozens of NYC and Chicago storefronts to online platforms like Etsy and Ebay, OOH is a trusted tool for driving critical holiday sales and staying top-of-mind among potential buyers.
H&M, Amazon, Charles Tyrwhitt, and Saks OFF 5th activated outdoor advertising campaigns to build awareness and anticipation of special Black Friday deals. Early and repeat exposure to these ads as well as their real-world placements beside physical shopping greatly increase chances of message retention and subsequent consumer action.
A 2023 consumer survey from The Harris Poll indicates that 87% of adults find ad messages relating to value or savings as the most relevant. The survey also indicates a high share of shoppers (38%) who plan to do most of their purchasing in November, well before key gift giving holidays.
Special occasions call for memorable gestures, and nothing says “Happy Holidays” like the gift of high-end apparel. Along NYC’s iconic Fifth Avenue, 57th Street and Madison Avenue retail corridors as well as along Chicago’s iconic Magnificent Mile®, top luxury advertisers are reaching fashion-forward gift givers beside flagship points of purchase.
What’s a holiday party without refreshments? Coca-Cola, Dunkin’ and Johnnie Walker are reminding ad viewers that they don’t need to overthink their holiday gifting, as sometimes the simplest gestures are the most well received.
There’s no shortage of family fun this winter! From outdoor light shows to indoor amusement parks, JCDecaux ads intercept families outside of their homes, offering valuable ideas for weekend entertainment.
We wish all our brand partners and ad viewers a very Happy Holiday Season!
