Across Chicago, JCDecaux outdoor advertising is helping TikTok and Spotify highlight a growing relationship between social media and their own music-loving communities.
At the Crossroads Between Social Media and Music.
This week, TikTok hosted its first-ever live global music event featuring performances from A-list icons like Cardi B, Niall Horan, Anitta, and Charlie Puth as well as emerging artists through the TikTok Elevate program.
In The Mix reimagines the live music experience for the TikTok era as the social media giant has become the de facto home of music discovery, collaboration, and trends among Gen Z and Millennial users.
With a can’t-miss digital network of street furniture and large format billboards, TikTok was able to drive awareness of and tune-ins to this first of its kind social media concert as well as magnify the platform’s relevance and impact within modern music culture.
A Social-Driven Streaming Experience
Since its introduction in 2016, Spotify Wrapped has become a viral social media tradition where users are encouraged to showcase summaries of their music streaming habits to their own social media audiences.
In the spirit of 2023 Wrapped, JCDecaux DOOH offered Spotify an iconic stage and the ability to activate a tease and reveal of this year’s Global Top Artist- Taylor Swift, at 26.1 billion streams.
Spotify's Top Global Artist is Taylor Swift