OOH Offers Consumers Fresh Springtime Inspiration

Perhaps a new pair of shades to take in the sun on these warmer spring days? What about a fresh scent, or maybe a new flowy outfit? Spring has finally sprung, and top brands are ready to meet new shopper demand.

“Florals? For spring? Groundbreaking.”

Call it a cliché, but springtime advertising is all about pastels, sunshine, and nature. Positioning a product as the spring must-have starts with impactful creative branding that makes a clear connection between brand and season.

Advertising where it matters most

As urban dwellers venture outside their homes amid warmer temperatures, JCDecaux street furniture ads are there to greet them- near parks, dining, workplaces and of course retail. Most importantly, these eye level screens hold significant, proven influence on purchase decisions and real-world engagement.

Insights from Morning Consult indicate 76% of consumers took an action on a mobile device after recently seeing an OOH ad including over half (51%) who searched the advertiser online and 43% who made an online purchase.

Why is spring shopping so big?

The first day of spring may as well be the first day of summer- at least when it comes to shopping habits. By April, many Americans will have booked their summer getaways and warm weather styles will appear on racks as early as February.

Between springtime eagerness and an abundance of special occasions like Easter, Mother’s Day and graduations, shoppers have all the reason to consider a total closet overhaul (or at least a few new accessories...).