Auto brands are advertising in LAX in advance of the PGA Genesis Open next week.
Sleek car advertising is making an appearance throughout Los Angeles International Airport with campaigns from Nissan and Genesis.
These campaigns are reflective of the rebounding marketing spend across the automotive industry. After a tough start to 2022, car sales increased over the second half of the year, gaining +11% in December, and are expected to continue growing. According to a recent Geopath webinar, these brands are increasing investment into their long-term marketing goals and airport advertising is here to support those goals!
Genesis is targeting LAX’s high concentration of sports enthusiasts to promote attendance at the 2023 Genesis Open. This professional golf tournament, part of the PGA tour originally known as the Los Angeles Open, will take place next week, from February 16-19. Hosted by Tiger Woods, one of the sport’s most recognized names, this star-studded event is sure to bring some press for their key sponsors.
While not a sponsor this year, the timing of Nissan’s ad is apt; the tournament has previously been named the Nissan Open, recognizing a partnership with the auto brand. This campaign leverages our impactful brand tunnel to promote the new electric Nissan Ariya.
Airport advertising is the natural partner for major event sponsors- creating an extended brand experience by capturing attendees throughout their entire journey to and from the event in addition to their presence for the experience.
According to Neustar U.S. mobile phone data, LAX indexes 131 for sports fans- people who enjoy watching, playing, reading about sports. As major sporting events draw in attendees traveling in from out of town, advertisers can pinpoint the ideal times to target this audience.
It’s not too late for advertisers to reach sports enthusiasts in LAX this year- the 2023 U.S. Open will also be held in Los Angeles this year. The event will take place on June 15-18, 2023 at the North Course at Los Angeles Country Club.