Out of Home Ads Reach Convenience-Driven Consumers

More people are choosing convenience

In an age where anything can be shipped to your door in two days or less and any cuisine delivered, it shouldn’t be a surprise that customers are choosing convenience. According to a study from DoorDash, in 2023, 80% of Americans are ordering online the same or more than last year.

The rise in delivery and convenience is encouraging food delivery services like DoorDash and meal-prep companies like Factor to appeal to on-the-go consumers through OOH ads.

By having creatives that tout their ease of use in places like city centers where people go to hang out and on bus shelters where people stroll by, brands can guarantee their visibility will not be deterred as potential customers do not have to go out of their way to learn about the product.

Expanding beyond food delivery
 

Drizly, an online alcohol ordering and delivery platform, was purchased and merged with Uber Eats which expanded Uber’s already vast market capture. DoorDash, wanting to remain competitive, turned to OOH to demonstrate its convenience with creatives that point out its efficiency and convenience in

offering food and alcohol. Its OOH campaign helps boost awareness in a rapidly growing market with 56% of consumers over the age of 21 saying they’d likely order alcoholic beverages if they were offered as part of a food delivery order according to the National Restaurant Association.