International travel advertising is returning to JCDecaux Airports.
Travel brands are starting to look to international destinations! United, Turkish Airlines, and Korea Tourism are leveraging JCDecaux’s widespread reach in U.S. airports to make an impression on American consumers getting excited about the return of global travel.
As a part of United’s latest campaign espousing the advantages of their airline and mobile app is the announcement that the popular travel brand is adding new flights to London. Increasing their current roster of routes are London-bound departures from Boston, Chicago, Denver, Houston, LA, New York, Washington, D.C., and San Francisco.
Vibrant blue creatives promoting this news are sure to snag the eyes of passing by travelers- these messages are located on both digital and static larger-than-life placements throughout United Airlines’ LAX hub, Terminal 7.
This campaign coincides with an increasing interest in traveling internationally amongst American consumers. According to a recent Destination Analysts study, nearly a third of American travelers are likely to travel internationally in 2022, and a quarter are more interested in traveling internationally than domestically.
United isn’t the only brand looking internationally for their out-of-home campaigns- Turkish Airlines is making an appearance in Dallas-Fort Worth. The campaign features some of Turkey’s gorgeous destinations across our larger than life Digital Spectaculars in the busy Texas airport.
Korea Tourism’s advertisements on our LAX digital networks looked to entice athletes, journalists, and other attendees of the Beijing Olympics to stop over in Gimhae or Icheon on their way to and from the games. The campaign aimed to capture some of this increased passenger traffic to increase American tourism by letting travelers know that stop-over visits were possible without requiring a visa. These stunning full motion creative ran on our iconic Concourse Portals in LAX’s busy Tom Bradley International Terminal.
As American travelers look to get out of the country more, advertising in high-traffic domestic airports with JCDecaux’s high impact networks is a great way for travel brands, airlines, and destinations to stay top of mind.