The 46th edition of Chicago’s annual marathon attracted over a million spectators who lined the 26.2-mile course throughout the city. As the official event presenter, Bank of America launched a DOOH campaign on JCDecaux street furniture and billboards weeks ahead of the race to amplify its event support and the various marathoners who ran for a cause.
Meanwhile, official sponsors Maurten, Michelob Ultra, and Therabody also achieved valuable race day visibility with digital ads in clear sightline of marathon participants.
Official foundation partner of New York City’s 2024 Marathon, Citizen’s Bank, activated digital ads on bus shelters along the course route and throughout Manhattan to highlight their event support and inform viewers of their comprehensive network of banking locations.
Top running brands target running enthusiasts
The NYC and Chicago Marathons are no ordinary sporting events, but rather two of the most coveted street races in the world with some of the largest global turnouts. For this reason, both established and up-and-coming athletic brands including NOBULL, New Balance, Brooks, HOKA, and On are taking the opportunity to align their products with the prestige of these renowned races.
The relatively new Bandit Running is using the occasion of the NYC Marathon to announce a milestone collaboration with Asics. Digital ads on JCDecaux bus shelters and newsstands cover Manhattan to guarantee visibility and traffic to their two NYC stores.
OOH offers memento inspiration
Calling all runners! Pandora’s DOOH ads informed viewers that they can receive a free engraving with the purchase of a charm- the perfect way to remember race day. Outdoor advertising is ideal for driving critical consumer action like in-store visits and subsequent purchases, especially when contextualized against special events like the Chicago Marathon.
Explore other special event advertisers who leverage JCDecaux OOH here.