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Union Square’s Luxury Growth 

Union Square in San Francisco is undergoing a transformation, driven by an influx of luxury brands and the continued presence of high-end icons. Additionally, the neighborhood sees visitation from particularly affluent clientele; mobile signal data from Placer.ai reveals that visitors to Union Square have a median household income 22% higher than the California median and 50% higher than the New York City median, highlighting the area’s appeal to affluent shoppers.

Major luxury brands continue to anchor Union Square, affirming the district’s status as a premier shopping destination. French fashion giants Louis Vuitton and Hermès remain steadfast on Geary and Grant streets, their iconic storefronts signaling the enduring appeal of luxury in San Francisco. Meanwhile, Bottega Veneta, the Italian luxury house known for its artisanal leather goods, expanded in 2023, moving its main entrance from Maiden Lane to a grand new entry on Geary Street, which invites passersby into its sleek, contemporary space.

Yves Saint Laurent has also made a strong commitment to Union Square, taking over three floors on Grant Avenue in 2022 to cater to the growing demand for its edgy, chic collections. Next door, Acne Studios celebrates seven years in Union Square, while Brunello Cucinelli has doubled its footprint in recent years, reflecting increased interest in its luxurious, understated apparel.

Union Square’s luxury watch market is also making a remarkable comeback, attracting watch collectors and enthusiasts from around the world. Patek Philippe opened a boutique on Post Street in 2023, offering a refined setting for aficionados of high-end timepieces. German watchmaker A. Lange & Söhne followed in March with a store that showcases its renowned precision and craftsmanship. In June, Breitling inaugurated its 29th U.S. boutique, joining Rolex in making Union Square a premier destination for fine watches.

Maximizing Visibility For Brand During Holiday Shopping

This holiday season, the luxury brands in Union Square have a unique opportunity to enhance their visibility and engagement with shoppers through JCDecaux’s digital and static kiosks strategically placed throughout the area. JCDecaux’s kiosks offer brands a powerful tool to reach luxury and  holiday shoppers in real-time, both with dynamic digital displays and traditional static advertising that resonates with passersby. By using JCDecaux’s network, luxury brands can showcase their latest collections, promotions, and store events, creating a cohesive experience that draws visitors to their flagship stores.

Advertising with JCDecaux provides luxury brands with unparalleled exposure in Union Square’s high-traffic areas, increasing brand visibility among a diverse audience of holiday shoppers. Digital kiosks allow for tailored, time-sensitive messaging, while static displays offer a lasting presence that reinforces brand prestige.