MLS, Coca Cola, and Fox Sports all ran on our DOOH inventory to promote upcoming soccer competitions.
With participation numbers increasing by 27% in the past decade, Soccer is a fast-growing sport in the US. In advance of the sport’s biggest event, brands are leveraging DOOH in our network of airports across the nation to grab the attention of this mass audience.
The FIFA World Cup is approaching fast, and Fox Sports – which will stream the event, is running on our inventory in LAX. Our expansive and flexible digital network has allowed Fox Sports to run an array of different creatives, including some which will leverage dynamic content to display the changing score line for upcoming games. Other creatives display some of the most famous players in football, encouraging the public to watch and engage with the event through effective tune in messaging. All of these features establish clear and strong branding across our inventory.
In the lead up to the event, Coca Cola oversaw a promotional tour for the trophy before it arrived in Qatar. To promote its’ appearance in Dallas, the brand chose to leverage our Prestige Digital Network in Dallas Fort Worth International Airport. Our extensive airport network allows brands like Coca-Cola to activate campaigns in the USA’s biggest and most prestigious markets- and target them specifically to promote both national campaigns and local promotions and events.
Major League Soccer (MLS) is the most prestigious league domestically and will host the final in LA this year. To target passengers in the area, the MLS partnered with JCDecaux Airport to advertise in LAX on our network of large format digital spectaculars. These strategic placements are sure to encourage of traveling soccer fans to attend the final in the coming weeks.
OOH is a perfect match for the largest sport in the world, allowing brands to target international and domestic audiences in prestigious airports! As the World Cup approaches it will be interesting to see which other companies decide to take this next step in elevating their brand on the world stage.