Skincare Brands Dominate Orlando International Airport Advertising

The skincare industry has experienced significant growth and is currently valued at $198bn with an expected annual growth of by 3.5%. To capitalise on this trend, leading skincare brands are strategically using JCDecaux advertising inventory at Orlando International Airport to appeal to a diverse and receptive audience.  MCO welcomes over 57 million travellers each year, making it one of the top 10 busiest airports in the country and a top spring break and summer holiday destination as well as being the convention capital of the country.

Leveraging DOOH to Promote Skincare Convention

Incyte Dermatology is showcasing their campaign focusing on treatments for common skin conditions such as eczema and vitiligo. Orlando’s prominence as the top convention destination hosting events such as the AAD Annual Meeting, makes MCO a strategic advertising option as a key gateway into the city. Dermatologists, researchers and healthcare professionals passing through the airport to attend this dermatology convention are directly engaged and curiosity is sparked amongst normal travelers.

The use of QR code to ‘learn more’ is ideal to capture the attention of travelers during moments of high dwell time, where they are able to learn more about the brand whilst waiting for their flights or luggage.  Additionally, advertising on our large-scale inventory helps the brand establish a sense of dominance and importance amongst competitors, making them a trusted and reputable source. 

Using OOH and Celebrity Endorsements to Appeal to Younger Audiences

Neutrogena is leveraging our OOH airport advertising inventory to promote a variety of their products across MCO with a campaign featuring multiple celebrities as the face of the brand to resonate with a younger demographic. By partnering with figures like Hailee Steinfeld and Tate McRae, the brand is taking advantage of these celebrity’s influence to enhance their credibility and desirability amongst young consumers. 

Studies show that 58% of Gen Z have bought a product based on a celebrity or influencers endorsement, making this a key driver in consumer spending habits.  Neutrogena is using various types of OOH inventory along multiple touchpoints across the airport to appeal to their target market whilst also getting in front of a broader audience including families and young professionals.

Promoting Sun Protection Through Airport OOH

As summer approaches and key holidays like spring break are around the corner, the importance of sun protection is paramount. Orlando is amongst the top Spring Break destinations in the country and establishing a presence in a key gateway into the city allows brands like La Roche Posey to reach the influx of travelers entering this top holiday destination. Leveraging our extensive digital inventory allows them to constantly push out their messaging of sun protection to a wider audience who are likely to be spending prolonged periods of time outdoors and offering their product as a solution as they make their journey through the airport.