Chicago sports teams have been boosting the public's interest by taking full advantage of dynamic content.
Dynamic out of home advertising has become a highly effective form of advertising that builds deeper and more targeted relationships between brands and consumers. This kind of content offers highly relevant messaging, which is contextualized to audience as well as time and place. Dynamic features include weather triggers, time and temperature feeds and product day parting.
Recently, professional sports teams have recognized the efficacy of these dynamic campaigns, running multiple advertisements on both our New York street furniture and Chicago billboards. The White Sox and Chicago Bears, two nationally-renowned teams, are currently capitalizing on dynamic capabilities to grow awareness and engagement surrounding their organizations. Popular campaigns include Chicago billboards which display live game scores or encourage people to attend upcoming games based on factors such as good weather. These real-time updates allow audiences to instantly relate to the ad and reconnect with their surroundings in a quick-paced world.
On days which sporting events are not occurring, advertisers continue to maximize the efficiency of their Chicago billboard platorms by displaying creatives pertinent to their teams. These include ads intended to boost ticket and affiliated apparel sales, along with messages from their associated sponsors and non-profit organizations.