JCDecaux Out-of-Home advertising continues to prove itself as a high value media platform for global and local brands alike given its broad and diverse audience with physical on-street placements. For local advertisers, however, the benefits of our street level and billboard media placements cannot be understated.
Our cities’ most iconic urban attractions benefit from on-street and roadside media to influence local urban residents, suburban visitors, and out-of-state or overseas tourists- all of whom are likely to be in search of leisure activities and highly susceptible to brand messaging. From baseball games to observation decks and any place in between, top urban attractions amplify excitement among consumers who seek new experiences.
Museums Entice Potential Visitors with OOH
Our cities contain some of the nation’s most iconic museums and educational institutions, frequented by year-round locals as well as tourists. However, the high number of these institutions as well as the constant rotation of new exhibitions warrants a need to stand out among potential ticket holders.
JCDecaux’s broad advertising networks reach potential museum visitors as they traverse the market, including their arrival into Downtown and daily journeys between popular restaurants, hotels and tourist landmarks. A comprehensive street level media footprint also means that museum advertisers can place ads in direct proximity to the institutions themselves for a high impact, last minute effort to drive on-site or online ticket sales.
Drive awareness of and attendance to local events
Year-round, our cities are bustling with activity, however, the number of official outdoor events surges in the warm weather. Given its broad reach that intercepts locals and out-of-town visitors, JCDecaux’s OOH platform appeals to organizers of both world-famous music festivals and modest street fairs, among other diverse event types.
These ads can act either as clear calls-to-action for driving attendance or more subtle efforts to align a product with a certain event, achieving a positive brand association that can translate into sales at the events themselves or nearby points-of-purchase.
Bud Light - Lollapalooza
Beyond the ability to drive awareness and subsequent traffic, JCDecaux outdoor panels include locations that can target the center of the action, i.e. street furniture ads directly beside performance and sports venues, road races and on-street festivals. The potential to combine these types of ad placements with other JCDecaux media across the city increases the probability of repeat exposure and thereby increased message retention, exemplifying the benefits of city-wide advertising.
Bastille Day Festival