Barcel’s Takis is heating up airport advertising and capturing spring breaker’s attention along the way
In a fresh take on airport advertising, Takis, a popular potato chips brand, has launched a sizzling campaign in Miami International Airport. This shows how brands in the snack and food industry can leverage airport advertising to diversify their marketing portfolio and reach a mass audience of potential consumers. With MIA seeing a 7% increase in monthly passenger numbers compared to last year, the airport provides an excellent platform for brands like Takis to target these.
As spring break approaches, Miami becomes a hotspot for young audiences looking to enjoy their time off. Takis takes advantage of this opportunity by showcasing its bold flavors and eye-catching packaging to entice these vacationers. By advertising in MIA, the brand ensures its presence is felt by millions of passengers, many of whom may be seeking a tasty snack during their travels. Eye catching creatives on high-definition screens near the airport’s various retail locations drive consumer attention at the point of purchase, increasing the likelihood of impulse buys and boosting sales for the brand.
The clever use of puns and contextually relevant copy sets Takis apart from the clutter. The tagline "Welcome to your hottest summer ever" alludes to both its spicy flavors and the warm Miami weather; This contextual relevancy is key to capturing the attention of passersby and making a lasting impression. The campaign not only highlights the taste sensation of Takis but also demonstrates the effectiveness of OOH advertising in airports for creating memorable brand experiences.
As more brands recognize the potential of airport advertising, Takis' innovative campaign serves as a prime example of how to tap into new categories, engage target audiences, and harness the power of contextually relevant messaging. This successful foray into airport advertising may inspire other food and beverage brands to follow suit, further diversifying the advertising landscape and creating new opportunities for brands to connect with consumers.