WWE, LiveNation, and Choctaw Casino are promoting ticket sales with airport OOH.
Entertainment advertising at the airport is moving past the TV screen! Streaming services have been a major player in this environment- but an uptick in out of the home entertainment options are showing off another use case for these networks. WWE, Choctaw Casino, and LiveNation are all taking advantage of JCDecaux’s airport advertising opportunities to sell tickets to air travelers in need of a little entertainment.
The airport environment is a unique environment- these liminal spaces take consumers out of their daily routines and into a different mindset, more open to signage, new brands- and new forms of entertainment. These transitional spaces create captive audiences and extend dwell time. This is a great opportunity for entertainment advertisers to create memorable experiences and build anticipation for events and concerts.
Just 3 miles from SoFi stadium, where WrestleMania will be taking place this upcoming weekend, Los Angeles International Airport’s welcome walls feature WWE front and center. Conveniently located in the same location as the airport’s information panels, these advertisements are sure to catch the eye of wrestling fans arriving in the LA area. Passengers heading out of town need not fret- Peacock streaming is also promoted on this colorful creative.
Programmatic advertising allows entertainment brands to supercharge the effectiveness of their airport OOH campaigns. The ease of near-instant activation, unlimited creative changes, and the ability to turn campaigns on and off quickly enable brands in the music industry, to target new music releases, ticket sales, tour dates and more! LiveNation is taking advantage of this to promote upcoming residencies and concerts for a range of artists they work with, including Usher, Maroon 5, Keith Urban, and Miranda Lambert, engaging travelers across LAX, IAH and HOU.
QR codes are another way that advertisers can take their campaigns a step further- enhancing the experience with interactivity and increasing the effectiveness of the ad spend. Both LiveNation and Choctaw Casino are utilizing this feature to make it extremely easy for consumers to view, scan, and book tickets.
Choctaw is also making a statement with larger-than-life placements. Their witty remarks on the stresses of travel are placed strategically in some of DFW’s most eye-catching locations. Creatives on massive exteriors reach arriving and departing passengers, as well as daily commuters passing through the DFW metroplex.
Whether it’s wrestling, gambling or music, airport OOH offers solutions to connect travelers to their new favorite live event.