With the 2024 Summer Olympic Games beginning this past Friday and the Paralympics around the corner, now is the perfect opportunity for advertisers to showcase their partnerships and sponsorships of the event and Team USA.
The 2024 Paris Olympics are expected to surpass 2020 viewership and have been described as “the most streamable in history.” Set to attract over 3 billion viewers worldwide with 174 million fans in the USA alone, the games provide a prime opportunity for brands to strengthen their presence on a global scale.
In partnership with Visa, JPMorgan Chase is showcasing their brand as an official Worldwide Partner of the 2024 Paris Olympics. This partnership brings prestige to Chase’s marketing by leveraging Visa’s global presence and availability, in turn allowing Chase to strengthen their presence beyond the U.S.
Ralph Lauren and Coca-Cola used JCDecaux airport OOH to debut their official sponsorships of Team USA. Sponsoring this team provides countless opportunities for these brands to repeatedly promote their products. By having their logos, products, and services displayed throughout the month-long events, brands reach potential customers at the event and streaming from all over the world, strengthening their global reach and embedding themselves into the minds of the American people.
Ralph Lauren and Coca-Cola are using our airport OOH inventory to target travelers to Paris. Out of the JCDecaux airports, LAX and BOS have the highest number of direct weekly flights to Paris, with 106 and 62 respectively. At LAX, Coca-Cola is promoting their partnership with Delta- the official airline of Team USA. LAX is in fact one of their most important hubs, carrying over 14 million passengers out of this airport in 2023.
Similarly, JP Morgan Chase is leveraging our inventory in BOS, going beyond brand association to offer specific benefits to their customers- using their campaign to promote lounge access in BOS through the duration of the Olympic games. As a frequent advertiser at BOS, Chase continuously tailors its campaigns to align with current global events.
Leveraging prime inventory across these two airports increases visibility to all the right audiences, and subsequently encourages travelers to make use of each brands products and services.