Tinder: Using Airport OOH to Make Global Connections
Tinder has honed in on airports as a key location for its advertising campaigns, reinforcing its global reach and positioning the app as a gateway to international connections.
Advertising at LAX, one of the most recognized international hubs, reinforces Tinder’s global presence and suitability for meeting people worldwide. This exposure in such a high-profile location underscores the app’s prestige and highlights its suitability for users. LAX also attracts a variety of travelers, from business professionals to vacationers, giving Tinder the opportunity to reach a wide and diverse demographic. As one of the top 10 busiest airports in the world, Tinder is exposed to millions of passengers. This high foot traffic creates an ideal platform for Tinder to engage with a large and varied audience.
The idle time travelers spend waiting at the airport makes them more receptive to advertisements, as they are often looking for distractions during this period. Creating an opportunity for Tinder to capture their attention. Additionally, travelers are frequently open to exploring new connections and trying new things while on the go, which aligns perfectly with the purpose of a dating app like Tinder. By tapping into this mindset, Tinder can effectively position itself as a platform for discovering new and exciting connections.
Whether they are visiting a new city for work or leisure, the idea of meeting someone new in an unfamiliar place ties directly into Tinder’s core mission. By advertising in airports, Tinder taps into this curiosity and spontaneity, encouraging users to swipe and potentially meet someone on their journey.