Using JCDecaux’s Street Furniture to Boost AI Awareness

As AI becomes a transformative force in business and everyday life, tech-forward companies like Salesforce, Claude.ai, and Quantum Metric are eager to demonstrate the power of their technology to the public. For these companies, the ability to foster conversations and create brand awareness around their AI capabilities is essential. JCDecaux’s street furniture—a network of digital and static outdoor advertising assets—presents an unparalleled opportunity for companies in the AI space to strategically place themselves in high-traffic, high-visibility top US markets.

Creating Awareness of AI Benefits

The integration of AI in business and personal life is still new for many people. By using JCDecaux’s street furniture, Claude.ai, known for leveraging AI to optimize digital experiences, uses these locations to educate audiences on AI’s practical applications. Large kiosks in places like downtown San Francisco feature short, digestible messages or visuals on how Claude’s AI helps businesses create smoother customer journeys and make data-driven decisions in real-time.

Friendly campaigns on JCDecaux’s platforms can demystify AI, showing audiences that these technologies are not only accessible but also valuable in everyday applications.

Enhancing Brand Credibility, Encouraging Interaction, and Online Engagement

By placing AI messaging in prominent public spaces, JCDecaux conveys reliability and transparency, helping to counteract concerns about AI’s novelty and complexity. With 61% of consumers being wary of trusting AI systems and 67% reporting only moderate acceptance of AI, according to KPMG, building trust is crucial for AI brands. JCDecaux’s data-driven advertising solutions target specific demographics, ensuring AI brands can connect with relevant audiences and foster trust. Its credibility and expertise provide a solid foundation to address consumer skepticism. Through strategic placements in high-traffic areas, JCDecaux also drives physical and digital engagement.

For example, Salesforce used a dynamic ad campaign with a QR code linking to an interactive demo, allowing viewers to explore AI’s impact on business processes and fostering deeper interest

Strategic Placement in Urban Centers to Reach Key Audiences

With a vast network of street furniture in urban centers, AI-centric brands like Quantum Metric, is able to reach professionals, tech enthusiasts, and business leaders in their daily routines. These locations offer Quantum Metric the chance to present itself as not just a software provider, but a pioneer in AI solutions that streamline business processes and enhance customer experiences.

By placing advertisements in central business districts, near corporate hubs, and along transit routes, companies can ensure they’re visible to potential clients and stakeholders. These touchpoints allow brands like Quantum Metric to stay top-of-mind and further establish their influence within the AI landscape.