Airports represent unique opportunities for brands, offering high foot traffic, diverse audiences, and extended dwell times. With passengers often having hours to spare, this is the perfect environment for brands to build a connection with their audience through exciting activations and exhibits.
Delta x Shake Shack: Strategic partnership at BOS
Delta Airlines has recently partnered with Shake Shack to offer in-flight meals to first class passengers with their debut flight out of Boston Logan International Airport in late 2024.
To celebrate the expansion of their partnership into new markets, Delta invited Tom Brady, New England Patriots legend, to hand out free burgers to travelers in Terminal A. This strategic choice of a celebrity with such strong ties to a local Boston team helps generate buzz as native travelers are likely to be extra excited about meeting Brady.
Delta leveraged our DOOH inventory in combination with a celebrity hosted interactive event to help them stand out in the busy environment of Boston Logan Airport. Making use of high impact digital screens strategically placed in high traffic areas throughout the airport capture traveler’s attention and spike curiosity about the partnership.
OOH Exhibits to Leverage Spring Break Excitement
Japanese candy brand Hi-Chew has tapped into peak spring break period at Miami International Airport with an engaging OOH exhibit designed to capture the attention of travelers. Miami has historically been a top spring break destination, and this year is no exception. With over 5.7 million people expected to travel to Miami during 2025’s 33 day spring break period, this is an ideal time to leverage this key gateway into the city to increase their brand visibility.
This colorful, eye-catching exhibit allows travelers to interact with the brand by sampling products, participate in games and take photos. Reports show that 98% of consumers at branded events create some type of digital or social content to share online, expanding the brands reach to a whole new level. This OOH strategy draws attention to Hi-Chew’s new products whilst also positioning the brand as a must have treat during the summer season. In fact, studies show that 70% of customers who leave an activation become repeat customers and 91% say they would feel more optimistic about a brands products. Hi-Chew’s immersive exhibit is a great example of how advertisers can use creative and multi-sensory experiences to engage a varied audience of families, college students and international travelers.