Uber’s latest campaign takes airport advertising to a new level by seamlessly integrating utility and convenience into their messaging.
Navigating through a busy airport to find transportation can often be a confusing and time-consuming task. With their recent campaign, Uber is offering a practical solution to this common pain point for travelers.
Their simple yet effective creatives transformed JCDecaux inventory into wayfinding displays that enable travelers to easily locate their designated ride-hailing pickup points, creating a more integrated experience, resulting in smoother pick-ups.
By simplifying this process, Uber not only positions itself as a reliable transportation option but also ingrains itself into the travelers’ positive experience. This approach highlights the power of airport advertising to transcend mere promotion and become a valuable resource, engaging customers at a deeper level.
The bright-blue messages are easily recognizable and consistent throughout the airport guiding travelers from the moment they enter. The campaign highlights a recent shift, where companies that had previously exclusively advertised at the baggage claim are now utilizing full airport coverage to increase their awareness zones.
Airports are a key market for rideshare companies, with a recent study finding that 25% of travelers utilize ride-share services to travel to and from the Airport. With the recent travel boom this clever advertising expansion is bound to further solidify Uber’s position as market leader within the rideshare industry.