This campaign ran in three busy Netherland cities. Out-of-home transit shelters and trams were fully branded with vinyl wraps, special builds, along with two double-sided transparent cases used to house each flavor of vitaminwater in an art-gallery style.
Photographed is the Vrumona tram. Transit riders were immersed with bright colors and the physical products on display. To ensure maximum coverage, wraps were also placed on the trams exterior for higher impact.
