Shanghai Metro travelers were delighted by dioramas during everyday commutes.
Perrier collaborated with JCDecaux, adding a spark of summer joy to passengers’ daily trips on the Shanghai Metro.
Commuters were greeted by a colorful graffiti print mural wrapping the corridor, inviting them to peek into three windows of miniature paradise. Each window contained a unique French holiday scene, integrating the carbonated mineral water in imaginative styles. The first scene displayed a beautiful beach with vacationers swimming in pristine waters pouring down from a Perrier bottle resting on a rocky cliff. Inside of the second showcase, passers-by observed a model of the summer streets of Paris bustling with locals and tourists. The final diorama exhibited a live band concert complete with spinning disco balls and a bottle of Perrier in the limelight. Viewers could take selfies with each of the sceneries by following the instructions displayed on the exterior of the cases. With a simple touch of button, they activated the camera, and then had the option to download their selfie by scanning a QR code.
These intricate dioramas provided a quick getaway for commuters amidst their everyday routine, reminding them that an ice-cold bottle of Perrier can make any ideal atmosphere even better.