Banginis and JCDecaux partner up through a fun fishing competition
To celebrate its 10-year anniversary, the shopping mall Banginis launched an engaging and lively campaign with JCDecaux in the beautiful city of Klaipeda, during the city's famous Sea Festival.
For 2 days in July, a JCDecaux column located in one of the busiest areas hosted an exciting fishing competition, where people tried to catch some balls with the help of a fishing rod. Great prizes could be won, including caps, blankets, coffee cups and notebooks!
This campaign earned great success, with 800 prizes distributed in only 2 days!