Travelers add Sampling to their Holiday Must-Have list

JCDecaux air travelers are getting a sample of what to ask for this Holiday season! Advertisers such as Netflix and Jo Malone are piquing the interest of passengers and making their travels much more appealing with sampling displays!

Netflix promoted its latest series, The Final Table, with a creative culinary cube that dispensed international snacks to JFK’s Terminal 4 passengers. Travelers interacted with a customized screen to select which country they wanted to “travel to” on their food journey. The screen would then provide information about the region and local cuisine, providing a teaser of the show and the chef featured on that specific episode. 

Jo Malone added to the Holiday festivities with their duet exhibit campaign in both leading international gateways - JFK and LAX. Fully furnished with holiday sparkle and sleek Christmas trees, Jo Malone’s exhibits dazzled passengers during November and December, serving as a life-sized gift guide for travelers passing through the airports’ top international terminals.

Both advertisers utilized peak travel periods to entice consumers with unique branding initiatives, putting their own spin on Holiday cheer!