She's poppin' back into our lives!
Disney partnered with JCDecaux to promote the premiere of a beloved classic, Mary Poppins Returns! This dynamic campaign ran for 4 weeks on our Chicago Digital Street Furniture and for 1 week on our Chicago Digital Billboards.
Using special weather sensitive technology, the ad’s content changed on our digital street furniture as the weather changed.
Also running for 5 weeks at JFK on larger-than-life wall wraps and digital screens, this campaign had adults and children alike anxiously awaiting the release of the much-anticipated classic film.