Stockholm's shopping village Quality Barkarby Outlet and JCDecaux collaborated to launch a creative campaign on a key billboard location on one of Sweden's most important and busy motorways, E4 Solna.
They created an innovative concept with a billboard made of a 3D print. The billboard illustrated the major elements that the typical Swedish-style outlet offered to shoppers: fashion, outdoor, interior design and furniture.
The eye-catching print, made from 3D software, created an optical illusion which strongly captivated the attention of drivers. Quality Barkarby Outlet's logo was added on top of the billboard with special lighting, effortlessly enhancing the special build!
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