Brand safety not an issue with OOH
Brand Safety has been top-of-mind for agencies and the clients they represent in the media world. Out-of-Home advertising opportunities have become a brand-safe environment for companies as they place creative content in a contextually relevant location.
According to GumGum’s 2018 Study, nearly 60% of brand marketers surveyed said they are more concerned about brand safety than ever before. Marketers are stepping up to take control over the way their money is spent. These execs are being more cautious when investing in programmatic buys and are selecting high-impact ad networks like the Netflix airport jet bridge campaign featured here, to reach their target audiences.
Airport advertising formats are a way for brands to reach an audience almost immediately and provides a brand-safe platform for digital advertisers in a content-controlled environment.
