Classic fragrances, trending apparel, hit movies and beyond continue to ensure visibility and drive purchases at bustling shopping malls with JCDecaux OOH.
Disney+, Beverly Center Digital Screen (Los Angeles DMA)
MallScape is high-impact outdoor advertising
With digital screens placed beside advertisers’ physical storefront locations, these brands engage ad viewers at a critical point in their purchasing journeys in which ad exposure has greater impact on driving immediate action.
Dior, The Mall at Short Hills Digital Screen (NYC DMA)
According to Morning Consult, 68% of U.S. adult consumers notice OOH ads on their way to in-store shopping, and almost half (42%) say OOH ads impact in-store purchase decisions.
Experiences beyond the stores
The diversity of mall attractions including experiences like movie theatres and restaurants guarantees year-round foot traffic with increased advertising opportunities for both retail and non-retail alike.
Warner Bros, Oakbrook Center Digital Screen (Chicago DMA)
The mall is still the place to be
JCDecaux maintains a portfolio of super regional malls whose premiere retail tenants successfully attract shoppers from well beyond their respective trade areas in part due to Americans’ continued desire for in-person shopping experiences- especially younger consumers.
Donna Karan, Oakbrook Center Digital Screen (Chicago DMA)
ICSC survey responses show that 95% of Gen Z consumers shop online and a slightly higher 97% shop in store. Additional insights from Accenture in a 2017 survey indicate 77% of Gen Z consumers said brick-and-mortar is their preferred shopping method, confirming that online convenience is no replacement for the physical shopping experience.