OOH Ads for a Better Home

New linens and a fresh coat of paint

In the thick of spring with home-owners and apartment renters eager to breath new life into their living spaces, home décor advertisers are driving brand awareness, online traffic, and in-store visits with outdoor advertising across the nation’s largest urban markets.  

From staples like furnishings to décor niches like linens, the North American home decor market is projected to grow by 4.54% by 2029, resulting in a market volume of over $53 billion.

Online décor giant Wayfair is announcing their expansion into the brick-and-mortar market on JCDecaux digital billboards, reaching suburbanites and urban downtown residents with directional messaging ahead of their new store opening.

OOH enhances credibility of homeowner services

For larger projects like heating and cooling or kitchen appliances, consumers demand service providers they can rely on. Fortunately, outdoor advertising has a particularly strong ability to enhance perceived credibility and trust which is even more important for local advertisers who lack national recognition.   

Research by Vistar Media and MFour found that 58% of consumers saw ads on out-of-home (OOH) formats as more trustworthy and relevant than on any other platform.

Above Chicago’s jam-packed expressways in front of a mass audience of drivers- many of which homeowners, AA Service Co. and Abt Electronics are broadcasting special promotions to drum up business. The latter is a veteran advertiser on our large format digital billboards, leveraging year-round visibility on the Dan Ryan and Kennedy.

Programmatic flexibility for ideal activations

Home Depot and Walmart leveraged programmatic buying to activate digital campaigns across New York City and Chicago at peak times, reaching maximum eyes in close proximity to places of work, residence, and industry competitors.

Consumers recall, and engage with home improvement ads

An impressive 72% of consumers in large cities recall recently seeing an OOH home improvement ad. Overall, more than 70% of those who saw an OOH home improvement ad engaged including 54% who visited the advertiser’s website (82% of those in large cities), 37% who made a physical purchase, and 34% who made an online purchase.