*Survey responses among US adults 18-64
Digital OOH is highly effective
73% view DOOH ads favorably, significantly higher than competing ad media (video, social media, print, audio, online).
76% took an action based on recent DOOH ad exposure, and 43% state DOOH ads are likely to make them act– higher than any competing ad media.
Digital OOH drives mobile engagement
Percent of consumers that performed an action on a mobile device after recently seeing various DOOH ad formats:
- 74% - any action
- 44% - performed search about the advertisers
- 38% - visited advertiser websites
- 30% - visited advertiser social media sites
- 26% - used or downloaded advertiser apps
Digital OOH drives in-store traffic and impacts purchasing
30% noticed DOOH ads providing directions to a business.
51% who noticed directional DOOH ads visited the business.
93% who noticed directional DOOH ads and visited the business made a purchase.
DOOH ads most likely to generate consumer notice and action
50% say they are most likely to notice ads featuring cost savings at grocery stores and restaurants, or upcoming movie releases.
70% say they are likely to share ad content they deem entertaining (creative, clever, humorous) or that features their favorite products or brands.
Digital street furniture spurs high action rates
Percent of consumers that performed an action after recently seeing various street level DOOH ad formats:
- 86% - any action
- 46% - watched an advertised show or program on TV
- 45% - visited a restaurant advertised
- 39% - talked about the advertisement or product with others
- 37% - made a purchase at a store advertised
- 34% - visited a store or business advertised
