Airport DOOH Engages Latin-American Travelers

Reaching LATAM Travelers

Airports are an ideal platform for brands looking to target Latin American consumers in the United States; the U.S.A. is the #1 global destination for Central and South Americans traveling outside of the region. With coverage in 4 of the top 5 U.S. airports for these travelers, JCDecaux’s airport advertising networks are perfectly positioned for maximum brand impact with this key audience.

 Beyond travel into the country, the Hispanic population of the U.S. is a highly desirable target audience- a population of over 63M individuals who are projected to have a massive $2.76 trillion in buying power by 2026.

Copa America Comes to the U.S.A.

The influence and cultural impact of this audience can be felt across industries- one of the biggest shifts of the past few years being the rise of soccer fans, which brought Lionel Messi to Miami in 2023 and now brings South America’s biggest soccer tournament, Copa América, to U.S. stadiums for the first time in nearly a decade.

Michelob Ultra, the official beer sponsor of Conmebol Copa America USA 2024, is partnering with several JCDecaux airports to promote this prestigious partnership throughout the entire duration of the championship. Running in Houston and Dallas, the #2 and #4 top U.S. destinations for LATAM travelers and location of several matches throughout the competition, this campaign targets fans traveling to attend in-person.

Given the lofty attendance expectations of event organizers- the 2016 U.S. matches averaged ~40,000 people per stadium, as well as the event’s reorganization to play inside “venues located near some of the largest Hispanic and Latinx populations across the United States”, Michelob’s strategy is sure to have a massive impact.

The Gateway to Latin America

Brands looking to target Hispanic and Latino populations living in or traveling to the United States would be remiss to ignore adverting in Miami. Our full coverage digital and static networks in Miami International Airport provide advertisers the opportunity for major impact with this core audience in the gateway to Latin America!

Elektra Go, an international money transferring app, is leveraging our Grand Concourse Digital Spectacular in Miami’s busiest terminal to promote their U.S. launch. This eye-catching creative combines Spanish and English text on one creative, speaking directly to this quickly growing population.