Advertising in the Heart of Pride Month Action

During Pride Month, JCDecaux Out of Home advertising demonstrated its ability to reach consumers where it matters most- outside of their homes- to leverage special event hype with relevant messages of support and self-expression.

LGBTQIA+ marketing is valued among community

Relevant corporate advertising has become an expected part of Pride Month imagery. Brands across industries benefit from OOH’s real-life placements to amplify support where its most likely to reach target consumers including members of the LGBTQ+ community and festival attendees.

Research from SurveyMonkey found that the majority (58%) of LGBTQ+ adults believe companies should advocate for their community’s rights, and insights from a 2022 GLAAD survey indicate 71% of LGBTQ+ adults saying they are more likely to purchase from companies that feature LGBTQ+ individuals in their ads.

Meanwhile, a survey from Community Marketing & Insights found that 91% of LGBTQ+ respondents support when companies create ads with LGBTQ+ imagery, 78% tend to support companies that market to and support the community, and 85% say companies that support LGBTQ+ equality are more important than ever.

Aligning brand image with Pride event hype

An estimated 2.5 million people attended New York’s pride march this past Sunday, and more than 1 million lined each Chicago and San Francisco’s parade routes. In the middle of the excitement was JCDecaux advertising- able to reach spectators, participants, and partygoers in key LGBTQ+ neighborhoods and directly beside the parades themselves.

The flexibility of programmatic DOOH allowed Marc Jacobs to activate a last-minute campaign that targeted the peak of Pride excitement in the lead up to and during Pride Weekend and the parade, guaranteeing maximum impact and return on ad spend.