The world is abuzz for the 2024 Paris Summer Olympics and Paralympics, and top advertisers are using JCDecaux OOH to align themselves with the iconic games.
With their recent OOH activation in Boston, Michelob ULTRA amplifies their exclusive beer sponsorship of Team USA at the Paris games as well as their official beer sponsorship of LA28. This comes just after the International Olympic Committee named AB InBev, the parent company of Michelob Ultra, a Worldwide Olympic Partner through 2028.
Meanwhile in New York, Omega is taking its Official Timekeeper title very seriously, timing all 329 events across 32 sports and the creativity of their OOH campaign along Fifth Avenue beside their flagship boutique reflects this integral partnership.
In Chicago, Xfinity and Guild are making the most of their Olympic and Paralympic partnerships with the latter taking over one of our centrally located ‘Premium Synced Shelters’ including 100% SOV on all four digital screens and nearly 90 feet of advertising covering the back glass panels. Guild’s activation promotes its role as Official Education, Skilling & Career Mobility Provider of Team USA and LA28, providing education and career development opportunities to athletes during and after their Olympic and Paralympic careers.
And towering over Chicago’s infamous congestion, Xfinity is informing on-the-go drivers that their new partnership with Team USA and LA28 includes comprehensive coverage of the Olympic and Paralympic games- a crucial message as Xfinity aims to attract the 35% of adults who plan on watching this year’s events.
