Maximizing visibility: Strategic Targeting of Arriving Travelers
Los Angeles, commonly known as the entertainment capital of the world, is home to LAX- one of the busiest airports in the world with over 75 million passengers in 2023.
Maximizing visibility: Strategic Targeting of Arriving Travelers
Warner Bros is leveraging our larger-than-life outdoor inventory with numerous columns wraps promoting the new Beetlejuice movie. Placing these advertisements throughout the arrivals area of LAX provides extensive coverage, reaching 100% of arriving travelers, capturing their attention as they first step into the city. The eye grabbing campaign is at the forefront of their mind creating immediate awareness about the film.
Meanwhile, Amazon has leveraged high airport foot traffic to gain the highest level of exposure possible to drive subscriptions and viewership. Studies conducted by the Airports Council International show that almost 60% of passenger spend up to two hours at the airport- a high dwell time that provides ample opportunity for high-impact advertising. By reaching a diverse, tech savvy audience in this high traffic environment, Amazon offers an appealing solution for in-flight entertainment. Multiple touchpoints across the airport combined with a cluster of screens located closely together, increase visibility, and strengthen the brand’s message. This allows them to showcase a broad selection of titles, ultimately catering to a varied audience.
Apple TV is building excitement for the 76th Emmy Awards by showcasing multiple nominated TV shows in high visibility areas throughout LAX. This strategy capitalizes on the prestige and credibility associated with the awards to enhance the appeal of its content. The increased visibility and heightened public interest can lead to a significant impact on the Emmy voting process, ultimately affecting its outcome. Voters, who are industry professionals, may be influenced by the buzz surrounding certain nominees and an extensive promotional campaign may draw more attention to shows that are receiving substantial public and critical attention.
Leveraging OOH to promote location exclusive events
Advertising a location-exclusive event in LAX is highly effective as it reaches a targeted audience of both local residents and incoming travelers, capturing their attention at a key points of arrival and departure.
Riyadh Season leveraged OOH to promote the highly anticipated boxing match taking place in Los Angeles. This dynamic strategy for driving ticket sales and boosting attendance in a high-traffic environment engaged travelers who may be exploring entertainment options during their stay in Los Angeles. With approximately 80% of travelers participating in some type of event or ticketed attraction, there is a prime opportunity to capture their attention and spark their interest in the boxing match. By highlighting the excitement of the match and the unique experience it offers, the campaign has transformed many curious onlookers into enthusiastic attendees.